|Dr. Phillip Davis||Advantages and benefits of joining the Texas URISA chapter||Texas – Urban & Regional Information Systems Association (URISA)||9:00am to 9:45am||1|
|Billy Delgado||Utilizing GIS and UAS During Disaster and Relief Efforts||City of Corpus Christi – Emergency Management – Fire Department||9:00am to 9:45am||2|
|Xavier Sandoval / Dr. James Ochoa||Surveying Projects; Utilizing UAS for surveying your land||XDS Surveying and Mapping||9:45am to 10:30am||1|
|Andrew Holstead||Tracking the rate of growth of cotton over a summer with UAV||Texas A&M – AgriLife||9:45am to 10:30am||2|
|Lydia Saucedo||SCAUG Tie In Education and Careers||South Central Arc Users Group (SCAUG)||10:30am to 11:15am||1|
|Dr. Michael Starek||Assessing 3D Point Cloud Fidelity of UAS‐SfM Software Solutions Over Varying Terrain||TAMUCC||10:30am to 11:15am||2|
|John Metz||“How GIS was used during Hurricane Harvey”||National Weather Service||11:15am to 12:00pm||1|
|John Ford||Cloud Based 2D and 3D imagery||Nearmap||11:15am to 12:00pm||2|
|Jose Mata||Integrating GIS, remote sensing, and drones into livestock and wildlife habitat management||Caesar Kleberg Wildlife Research Institute at Texas A&M University-Kingsville||1:00pm to 1:45pm||1|
|Thomas Brown||ArcGIS Platform overview with focus on ArcGIS Online. Empowering organizations to drive data driven decisions.||ESRI – Sales Team Lead for Local Governments||1:00pm to 1:45pm||2|
|Tracy Lamb||FAA’s UAS Updates and Regulations for Drone Pilots||VP, Regulatory and Safety Affairs & Chief Pilot – Association for Unmanned Vehicles International (AUVSI)||2:00pm to 2:45pm||1|
|Tiffany Kline||Using GIS for Business Analysis: How to Use GIS to Assist in Business Start-Ups and Expansions||Del Mar College SBDC||2:00pm to 2:45pm||2|
|Dr. Mike Dvorak||Custom map Tiles from High-Resolution Weather Data Using Open Source GIS Solutions||Weather Tactics||3:00pm to 3:45pm||1|
The blessing and curse of social media marketing is how fast it changes and evolves – and alot can change in just 12 months.
Since we’re in the middle of our strategic planning for 2018, we thought we’d outline some of the top social media marketing trends we think brands need to watch for in the coming year.
Here are three developments to keep an eye on.
1. Rise in the Cost of Social Advertising
The time of free organic reach has passed us by, and we need to accept that to gain any kind of traction with social media marketing you need to have an advertising budget of some kind.
As the number of advertisers on social media increases, so will the cost of social ads – for context, spending on Facebook alone increased 74% year over year in 2017.
Overall, the cost of digital ads has increased 12% year-over-year. More brands are realizing that social media marketing provides an extremely cost-effective way to reach a targeted group of consumers, which is driving the competition for results with social advertising. A recent study shows that in the last year, the average CPM on Facebook has risen 171%, and the average CPC has increased 136%.
If you don’t plan on having or increasing your social advertising budget in 2018, consider yourself already behind your competitors.
2. Video Takes Center Stage
The importance of social media video content progressively grew in 2017 – however in 2018, video marketing will prove to be an even more important part of your content strategy.
Did you know that videos on social media generate 1,200% more shares than text and images combined? Since viewers retain 95% of a message when they see it in a video and only 10% retain it when they see it in text, you should seriously consider adding video content to your social media strategy.
It’s estimated that by 2019, video will account for 80% of all consumer internet traffic. It’s time to take video seriously.
3. Influencer Marketing Maintains Popularity
Using social media influencers to expand the reach of brand messaging was extremely popular in 2017, and it’s no surprise why.
Studies show that 74% of people look to their networks on social media for advice on buying decisions, and 40% of people have bought something based on seeing it being promoted by an influencer on Instagram or Twitter.
You can expect influencer marketing come under increased scrutiny, as its very common for influencers to ask for big fees while showing very little return data. However, with the right partnership agreements in place, you can use Influencer Marketing to make some noise for your brand in 2018.
Of course, these are only three trends to watch out for – there are many other developments on the horizon for social media marketing, such as augmented reality and digital hangouts. However, we wanted to present three trends that are actionable for businesses of all sizes – after all, it doesn’t do you any good to prepare for augmented reality filters that can cost a pretty penny if you’re a small to mid-sized business simply trying to impact your bottom line with social media.
Thumbnail image via Pixabay.
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Last week, Instagram rolled out another great feature: Go Live With A Friend. This new option enables you to broadcast in collaboration with someone else, which opens up a whole new world for Instagram Live videos.
In this post, I’ll give you five ideas on how you can use Instagram’s Live with a friend option for you brand or business.
How To Use Instagram’s Go Live With A Friend
Going Live with a friend is simple. First, you open the camera on the upper left hand side of your Instagram home screen and select the Live option, as you normally would. Tap the two happy faces icon on the bottom right and tap “Add” to invite anyone who’s currently watching your Live Story. Once they join, the screen is split into two, and your guest will pop up right below you on the video feed.
You can swap one guest with another at any time during your broadcast, or they can see themselves out on their own. Like with any other Live Story you can share your Live with a friend video to your Story when your broadcast has ended, or you can choose to discard it and have it only exist in the moment.
Benefits to Going Live With A Friend
First off, we know that videos, and live videos in particular, are generating the most reach across all social media networks. Using Stories and Live Stories is also a great way to connect with your audience beyond your feed, while it’s also an opportunity to show your brand personality.
I’ve also found that my clients who use Live Stories are seeing more audience growth and retention on Instagram than those that don’t.
You’re also able to save your Instagram Live videos for re-purposing on other networks, or hosting it on a page that anyone who missed it can replay.
But the best part about Live with a friend Stories is that they can expose your business to a new audience. This is because when someone goes live with a friend, you’ll see two circles stacked together in your stories bar – yours and your guests, which means that both your connections and theirs will see it.
Last, but not least, if you’re shy, teaming up with someone for a live story might provide an easier way into the live video creatio process.
Here are five ideas for Live with a friend broadcasts for business:
1. Interviews/Q & A
Instagram’s co-streaming feature is going to be great for conducting interviews with someone else, or for conducting question and answer sessions with fan and/or other influencers within your industry and your audience.
2. Collaboration/Joint “Webinars” Or Takeovers
A popular way for businesses’ to grow their audiences on social media is to conduct webinars or to collaborate with other industry experts to create content.
Instagram co-streaming can bring the webinar experience to the live space – you’ll now be able to work with others to conduct live sessions based around a specific topic, which can add a lot of value to your audience.
3. Collaboration Announcements
Speaking of collaborating, with Instagram’s ‘Live with a Friend’ option, how fun would it be to announce a big collaboration between yourself and another brand live?
You can grab your partner to announce your collaboration, and build buzz for the live broadcast.
One of the most popular content types out there is the round-up – they help businesses connect with influencers and can help participants reach new audiences (when those mentioned in the round-up share the specific post).
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Round-ups can also add a lot of value to readers, because you can get a lot of information from different sources in one post. Since you can swap guests on Live with a friend Stories, it can be a really fun way to create a round-up style summary that your audience will enjoy.
Contests are another fantastic way to see quick growth on social media, and Instagram’s collaborative live-streaming option could offer a lot of fun contest opportunities.
Imagine a game show format contest, where you can have your followers participate in your broadcast and answer questions for a prize.
This type of initiative can be a really great way to add personality to your account – and could be particularly popular, especially when you consider the recent rise of social trivia app HQ.
There’s a range of ways in which the new option could be used – another option could be walk-throughs of your business, where the guest user shows the audience around, while the main account narrates the vision.
Hopefully, this post has helped you drum up some ideas about how your business can use Instagram’s live stream guest feature. Which one of these ideas are you most likely to try?
A version of this post was first published on Dhariana Lozano’s blog.
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Information compiled by the Del Mar College Small Business Development Center’s Business Advisors
September 12, 2017
Steps you can take NOW:
- Apply with FEMA THIS IS THE FIRST THING YOU MUST DO!! (if you are in the affected region, even if you don’t think you need any assistance now, you may need it later, so register now):
If you have been impacted by Hurricane Harvey, the Federal Emergency Management Agency (FEMA) offers resources to help you recover.
- Apply for SBA Disaster Loan Assistance (homeowners, renters, businesses of any size):
If you are in a declared disaster area and have suffered any disaster related damage you may be eligible for federal disaster assistance. Homeowners, Renters, and Businesses must register with the Federal Emergency Management Agency to obtain a FEMA Registration ID Number by calling 1-800-621-3362. Homeowners, renters, and businesses are encouraged to apply even if you are not sure you need or want a loan.
Apply here: https://disasterloan.sba.gov/ela/
Phone: (800) 659-2955
For those in the affected counties covered by Del Mar College SBDC: Nueces, San Patricio, Live Oak, Jim Wells, Kleberg, Kenedy, Brooks please contact Del Mar College SBDC.
Del Mar College SBDC Advisors are available to assist you with your SBA Business Disaster Loan Assistance documents. If you are already a client of the SBDC and seeking an SBA loan to assist with your business recovery, please contact your advisor directly for assistance with the application. If you are not a current client of the SBDC, please register at http://dmc122011.delmar.edu/sbdc/counsel.html to become an SBDC client if you would like SBDC guidance. When registering to be an SBDC client, please check the DISASTER RECOVERY box on the Area of Assistance page after the online signature page. Del Mar College SBDC office (361) 698-1021 or email@example.com.
For those in the Port Aransas area you can visit the SBA Business Recovery Center at:
Port Aransas Community Center (next to the museum)
408 N. Alister St.
Port Aransas, TX 78373
Mondays – Fridays, 8 a.m. – 6 p.m.
Saturdays and Sundays, 9 a.m. – 4 p.m.
For those in the affected counties covered by UHV SBDC: Aransas, Bee, Calhoun, DeWitt, Goliad, Gonzales, Jackson, Karnes, Lavaca, Refugio, Victoria please contact UHV SBDC.
University of Houston-Victoria SBDC Advisors are available to assist you with your SBA Business Disaster Loan Assistance documents. Contact your current Business Advisor or the SBDC office at (361) 485-4485 or firstname.lastname@example.org.
- Apply for Texas Workforce Disaster Unemployment Assistance for Employees and Self-Employed
TWC is accepting applications for Disaster Unemployment Assistance (DUA) as a result of severe weather due to Hurricane Harvey. Under Presidential Disaster Declaration (FEMA 4332-DR [ https://www.fema.gov/disaster/4332 ]) dated August 25, 2017, workers who lost their jobs and self-employed individuals who have been unable to work due to damage sustained from Hurricane Harvey may be eligible for relief. Applications for DUA must be submitted by September 27, 2017.TWCs website contains more information about Disaster Unemployment Assistance [ http://www.twc.state.tx.us/jobseekers/disaster-unemployment-assistance ].Individuals can apply for disaster unemployment benefits online through Unemployment Benefit Services [ http://www.twc.state.tx.us/unemployment-benefits-contact-information-claimants ]or by calling a TWC Tele-Center Monday through Friday between 8 a.m. and 5 p.m. at 800-939-6631.
- Additional Guides and Resources:
Red Cross: http://www.redcross.org
The Texas Department of Insurance – Help after Harvey: http://www.tdi.texas.gov/consumer/storms/helpafterharvey.html
Salvaging Wet Materials: https://www.ischool.utexas.edu/response
OSHA Hurricane eMatrix for Response and Recovery: https://www.osha.gov/SLTC/etools/hurricane/index.html
SBP (St. Bernard Project): http://sbpusa.org/
Please click the links below for assistance in Hurricane Harvey Recovery for your business and home. SBP is a national nonprofit organization committed to helping residents and communities recover from disaster promptly and efficiently.
SBP is currently marshaling resources and we’ve committed to providing the following services to help support Harvey recovery efforts:
- Boots on-the-ground – As soon as it is safe, SBP can deploy a team of AmeriCorps members and staff to support immediate recovery needs
- Advisory to state and local leaders – SBP’s team can provide free advisory services to support decision-makers as they build long-term disaster recovery contracts and processes
- Collaboration, best practice sharing and capacity building with local nonprofits
- Mold remediation training
- Damage assessment support – SBP can provide tools to conduct door-to-door damage assessment surveys, which collect valuable information on community needs
- Rebuild homes, when the time is right
We also have free, downloadable guides and checklists on our Recovery Resource Page that can be shared to help impacted residents take control of their recovery, including:
- Navigating Federal Assistance (FEMA & SBA)
- Filing Insurance Claims
- Avoiding Contractor Fraud
- Mold Remediation
For Contractors – Disaster Contracting Critical Things to Know:
Texas Association of Builders Resource Links:
Texas Association of Builders – http://www.texasbuilders.org/about-us/consumer-information.html
National Association of Home Builders Disaster Recovery Resources –
- Volunteer or Donate:
Living and breathing social media marketing is a blessing and a curse.
On one hand, there’s always something new to learn and try. However, not everything makes sense when it comes to marketing your brand and sometimes people can lose focus on strategy due to the bright and shiny nature of the new tactics that pop up.
Recent conversations got us thinking, so we wanted to talk about some social media marketing mistakes we see brands make, and how they can fix them.
1. No Content Strategy
Whenever we work with a new client, one of the first things they want to know is what we’re going to be posting. Typically, I’ll work backwards here and recommend a content strategy, not just “postings”.
The difference between the two is simple – a strategy is comprised of content pieces meant to serve a specific purpose, while posting is publishing content just to have something in the feed for that day.
Never post for the sake of posting. Ever.
We recommend drafting out a content calendar that outlines the days, themes and goals of each content piece so that you have a top-level view of the content being served to your social audience. Consider your content strategy a living entity that’s strict, yet also very flexible and can change with trends.
A proper content strategy is key to every successful social media strategy.
2. Poor Visuals
With the rise of cinemagraphs, GIFs and videos, your social media visuals need to be high quality to be noticed.
Not every brand has the budget to invest in hi-res photos and video shoots, however there are resources out there like Pexels and Death to Stock Photo that provide high quality graphics for free. You can create some awesome content using free stock photos and doctoring them up in a platform like Canva.
At the end of the day, your content speaks about your brand. Don’t rely on itty bitty thumbnails or link previews to help tell your story if they aren’t visually appealing. Take the extra time and make sure you’re presenting people with something that looks so great they stop scrolling.
3. Incomplete Reporting
We firmly believe in providing as much data as possible to clients.
Typically, we start with reports that feature the “meat and potatoes” KPIs, like social community growth, impressions, engagements and website traffic. With this base data, we can then start answering more detailed and specific questions that a client might have, such as behavior on the website or demographics.
Unfortunately, when we partner with clients, we usually find that they either don’t have any reporting set up or are focusing on irrelevant data points.
When you have incomplete reporting, you don’t have a clear picture on how your social media efforts are impacting your business. Find out what’s most important to your brand and measure it meticulously.
4. Neglecting Social Ads
The number of social advertisers has doubled year-over-year, and it’s no surprise why.
There is no more cost-effective way to reach a targeted group of consumers than ads on social media, however we still see brands reluctant to spend media dollars on social. Meanwhile, they’re confidently dumping a few thousand dollars a month into billboard placements. With all the targeting capabilities available, it is a huge mistake to not invest in social ads.
With consistent effort, you’ll see website traffic increase, which enable remarketing pools and a lift in bottom line results.
If you’re looking to social media to help build your business, avoid making these mistakes – it’ll save you a lot of time, money and frustration in the long run.
by Brian Engard
According to a 2017 Gallup poll, 51 percent of employees are either actively searching for new jobs or keeping an eye on job openings. This likely has something to do with the fact that only a third of American employees are engaged by their work, and only a fifth feel that they’re managed in a way that motivates them. While it used to be common for employees to move up the ranks in their company, now 91 percent of employees report leaving their company the last time they changed jobs.
American employees are feeling less satisfied by and invested in the companies they work for, and companies need employee engagement ideas that work if they’re going to retain their talent and develop a high performance culture.
Modern American employees vary in their interests and in what they want from a company, and there are many employee engagement ideas out there. Here are 10 employee engagement ideas that work:
Encourage employee input.
It’s easy for employees to become disconnected from their work, or to become upset by a change or policy they don’t fully understand. The best antidote to this is open, safe communication between managers and employees. Open-door policies are a great way to facilitate this, and ensuring that employees have a safe space in which to provide feedback to the company can help them develop a sense of agency and ownership within the company, which can increase engagement.
Let employees drive social events.
Many companies have social events such as happy hours or holiday parties. Allowing employees an active hand in planning these events can ensure that they get the most out of them. Giving employees a chance to blow off steam and relieve stress is important, and it can be even more effective when they get to decide what activities are available to help them do that. Giving employees the reins on social activities also creates opportunities to celebrate their success when those activities go well.
Create opportunities for work friendships.
The average American workweek is more than 40 hours, and almost four in 10 American workers say they work at least 50 hours each week. Given that people spend so much time with their coworkers, creating an environment where employees can be friendly with and have fun with each other can make that time more pleasant and productive. But fostering workplace friendships goes beyond simply creating a pleasant work atmosphere. When employees are invested in each other, they work to ensure each other’s success, and that helps the company succeed.
It can be difficult to know who to go to for advice or help when faced with a tricky problem at work, and employees who don’t ask for help or advice may make mistakes or feel isolated. Create opportunities for employees to mentor each other, whether a manager is mentoring a direct report or a more senior employee is mentoring a new hire. Engaging in a supportive mentorship with an employee allows the individual to seek guidance and improve performance.
Promote health and wellness.
Modern jobs are increasingly sedentary, providing little opportunity for exercise or activity. This can take a toll on employees’ health, which can affect their mood and energy levels in significant ways. Promoting employee health and wellness can be a great way to combat the sedentary modern lifestyle and foster a sense of community and reward in the process. Benefits like weekly yoga, gym membership discounts or fresh fruit in the break room are all great ways to promote health and show your employees they matter.
Set clear goals and provide feedback.
Many employees struggle in their jobs because their roles aren’t clearly defined, and they don’t know by what metrics they’re being evaluated. Taking the guesswork out of an employee’s job can improve that employee’s performance and satisfaction within that position, and providing regular positive feedback can provide the employee with a sense of being appreciated.
Celebrate employee achievements.
And speaking of positive feedback, it’s important to celebrate employees when they achieve something important. This certainly applies to events such as completing a big project or earning a promotion, but it also applies to personal achievements like a birthday, wedding or anniversary. When employees are celebrated at work, they feel a stronger connection to the workplace community and a greater sense of being valued.
Maintain a flexible dress code.
Part of feeling valued within a job is feeling respected by the company and by one’s managers. A simple, effective way to show respect to employees is to allow them to make their own choices with regards to dress. Rigid dress codes can cause employee morale to suffer; they can cause employees to feel disrespected and robbed of agency and autonomy as well as creating artificial barriers between employees and management.
Support flexible schedules.
Employees have numerous demands on their time outside of work, and a workplace that accommodates those demands within reason can improve employee engagement overall. Flex time, personal leave and allowing employees to set their own hours are all important ways to give employees control over their daily lives and ensure they’re able to focus on work while they’re at work.
Establish remote work opportunities.
Like being flexible with scheduling, providing employees the opportunity to work from home can result in significant increases in satisfaction and engagement. In fact, the most engaged employees tend to be those who spend 60 percent to 80 percent of their week working remotely.
Advancing a Career in Business.
Maximizing employee engagement is an important part of becoming a leader in business. With an online associate degree in business administration, an online bachelor’s in business administration or an online MBA from Campbellsville University, you can gain the skills you need to take your career in business to the next level. Learn in a flexible, online environment that allows you to maximize your own engagement, on a schedule that works for you.