While forward thinking is certainly is not a bad idea, failure to incorporate surefire, time-tested strategies into modern marketing is a failure to utilize state-of-art technology to its fullest effect.
The following are five marketing techniques that sound like they belong in the old school, but are certain to find their audience in the Internet Age:
Old-time salesman who huffed and puffed their sales pitch from town to town had to think of ways to catch peoples attention. This often led to eccentric character development, obnoxious paint jobs, and memorable monologues. Today this marketing ploy continues to exist in the form of viral kitsch; stuff that’s so bad it’s good. Examples include the efforts of Vat19.com, a site dedicated to showcasing the most awkward of products via even more awkward YouTube videos, and the marketing success of the Snuggie.
T-shirts with a company’s name printed on them and custom coffee mugs remain hot items for marketing your brand. You just have to get a little creative with them. Instead of brandishing an uninteresting corporate logo, brandish a fat QR code on the side of a mug or the back of a T-shirt. That way you invoke a reaction, which can result in an action, which would obviously be people scanning these items and being taken to your website via their mobile device.
Author: Chris Birk